Island Bay Resort

Island Bay Resort, located in the Florida Keys, faced challenges with online visibility, engagement, addressing customer service inquiries, and driving customer bookings with organic marketing. Implementing a tailored social media strategy positioned the brand build a stronger online presence through dynamic content and active communication with potential and current guests.

Content StrategySocial Media ContentMarketing Research

Step 1: Marketing Research

Without a research-backed strategy, design remains subjective. A scientific approach to content strategy relies on proven research methodologies and data from trusted sources to drive impactful marketing decisions. By leveraging audience segmentation and performance analytics—combined with insights from industry reports, consumer behavior studies, and authoritative sources— this data was culminated to inform Island Bay's content strategy.

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Step 2: The Content Strategy

Challenge: Some individuals relocating to the Dominican Republic are unfamiliar with Notion. Without clear guidance, users were sure to miss out on the full value of the board, leaving them uncertain about how to apply its tools to streamline their move.